As I Am

Long & Luxe Strengthening Shampoo

£10

A special blend that works to promote healthier hair and scalp. Detangles hair and cleanses scalp gently. Helps hair become long and strong. Prepares hair for styling. 

Rub ample amount of shampoo between palms and gently lather through wet hair. Massage hair and scalp, leave on for five minutes and rinse thoroughly. Repeat if necessary.

How it strengthens: Contain Keratin, Biotin, and Niacinamide which helps improve the texture of your hair that has been damaged by helping to build protein.

Benefits of Pomegranate Fruit on Hair:

  • Pomegranate is packed with antioxidants that make hair follicles stronger, and improve blood circulation in the scalp—factors which help to stimulate hair growth.
  • It also has pH balancing properties, which make it a wonderful clarifier to deeply rid the pores of dirt build-up.
  • Pomegranate peels hydrates and protects your scalp from pollutants in the environment.

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice*, Glycerin, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulata Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Keratin, Hydrolyzed Keratin, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrasodium EDTA, Ceteareth-60 Myristyl Glycol, Silica, Red 33/CI 17200, Polyacrylamide, Benzyl Benzoate, Limonene, Linalool.  

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